Fifty
Since 2021, we’ve been working with our Data and Insight partner Fifty to inform and validate all of our sponsorship, strategy and advisory work.
Fifty’s mission is to connect audience insight with activation through unrivaled human understanding, media expertise and sustainable technologies.
The Fifty Platform makes sense of complex audience datasets and develops them into tribes, a real-time customer segmentation interface that enables brands and rights holders to understand, target and reach any audience, anywhere.
Clients include
