Basketball England
Sponsorship & Partnerships Toolkit
The Brief
To provide Basketball England and its National Basketball League (NBL) clubs with tools and resources to support growth in sponsorship revenue and maximise their sponsorship potential.
The Approach
We developed a suite of interactive materials to allow Basketball England and its NBL clubs to build an engaging and professional sponsorship programme. The easy to use “How to” guide provides advice, guidance and handy tips to empower and upskill staff and volunteers. The toolkit is a step-by-step guide to achieving sponsorship success and covers all aspects of the sponsorship process. The toolkit is designed as a legacy document with staff able to dip in and out of, as necessary.
The Outcomes
The toolkit was made available to all staff at Basketball England and to NBL Clubs as a downloadable resource to accompany, support and add value to their everyday roles.