Sponsorship Evaluation, Consultancy and Advisory

Bath & NE Somerset Council (BATHNES) requested a study to determine the strategic feasibility of raising revenue through sponsorship of The Roman Baths.

Research & Insight

Beginning with a research and discovery phase, we considered The Roman Baths current position, audience, customer base and internal stakeholders, and finally, considerations in the wider sponsorship marketplace.

A key element of this phase was conducting a thorough audit of all assets, recommending where some assets could be strengthened, and which were the most valuable to a sponsor.

Consultancy & Advisory

We conducted bench-marking analysis using Luscid’s proprietary tools to show examples of sponsorship deals done across other UK-based tourist attractions and offerings.

The Feasibility Study

We presented a detailed Feasibility Study including a suite of recommendations and deliverables as listed below:

• Suggested purpose position for The Roman Baths
• Recommended partnership objectives and criteria to judge future partnerships on
• Partnership model types and a recommendation for BATHNES
• Full bench-marking analysis, with relevant UK examples
• BATHNES asset valuation
• Sponsorship fee recommendations for BATHNES
• Detailed advice on which sectors and business types would share an audience with BATHNES