Wales Millennium Centre

Sponsorship Strategy & Consultancy

The Wales Millennium Centre (WMC) is a world leading arts destination, situated in the heart of Cardiff Bay. A national centre for Wales but also an international hub for performance arts, producing world class talent and content, the venue currently attracts 1.2 million visitors a year and 500,000 ticket holders.

Brand Partners would benefit from a strong association with:

  • World Class Destination
  • World Class Content
  • World Class Talent 
  • A Disruptor & Innovator 

Our team was appointed to develop a sponsorship and partnership strategy to deliver against WMC’s domestic and international objectives and realise their commercial potential.

The strategy was successfully approved by the board in January 2020.

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