Southampton International Boat Show

Sponsorship Sales


The UK’s biggest Boat Show attracts 100,000 visitors who collectively spend £385m. The high dwell time means that there is a fantastic opportunity to communicate with an ultra-premium audience, whilst they’re in a spending mindset.​​

The show offers everything from exhibiting the latest super-yachts to a VIP dining experience. ​

​Every year in September, The Boat Show has seen great success with its automotive partner Bentley. With the luxury car brand able to directly attribute significant sales to its sponsorship of the show.​​

As the show expands to work with more brands from outside the marine space, there are opportunities to do everything from brand building to retail. So now is the time to get on board!

Photo of boats moored at the Southampton Boat Festival

The 78% AB profile of the audience is higher than Wimbledon, Royal Ascot or Goodwood Festival of Speed, making the Boat Show ideal for reaching an ​elusive premium audience

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